Vision
To build a decentralized Indian network of entrepreneurs from India who can work across BRICS nations through trust upon each other, collaborate freely and pursue business with integrity, responsibility and mutual benefit.
- To promote the values of the Community and foster trust between entrepreneurs from BRICS+ countries.
- To develop and maintain a Registry of trustworthy companies adhering to formal and value-based criteria.
- To organize and participate in BRICS international forums and local entrepreneurial events.
- To serve as an official institution representing BRICS entrepreneurs in governmental and international forums.
- Encouraging good deeds and acts of compassion, including philanthropy, donations and voluntary services.
- Promoting the development of entrepreneurship across BRICS+ nations.
- Popularizing innovation, collaboration and ethical business conduct among members.
Values
Trust, integrity, collaboration, respect, accountability, innovation, transparency, inclusivity, excellence, social responsibility.
We, the entrepreneurs of the BRICS+ countries united in the Alliance, are guided in our activities by timeless and universal principles based on the values of compassion and service. We believe that business built on integrity, service and respect for people is a powerful force for the sustainable development and
prosperity of our nations.
By promoting entrepreneurship across the BRICS+ nations, our mission is to make a meaningful impact on humanitarian and social challenges, strengthen the positive image of responsible enterprise and nurture a culture of innovation and mutual support. We aim to empower individuals and communities through sustainable enterprise and highlight the role of responsible entrepreneurship in national development.
We conduct business with honesty and openness. We oppose corruption and any form of unethical behavior in our operations and in the selection of charitable projects.
We strictly fulfill our obligations to partners, clients, employees and society. Our word is our bond.
We strive to build mutually beneficial and long-term relationships. We respect the national, cultural and religious characteristics of our partners seeing them as a richness of our community.
We engage in fair competition, respect intellectual property rights and uphold the business reputation of our colleagues.
We strictly comply with national and international laws in all countries where we operate.
We take responsibility for the quality of our goods and services, striving to exceed our customers' expectations.
We ensure and protect human rights within our business activities, prohibiting child labor, forced labor and any form of exploitative labor.
We consciously and voluntarily commit to actively participating in "good deeds" — philanthropy, socially transformative projects and personal volunteering.
- Supporting education, healthcare, environment, tourism, culture and innovation as the foundation for our countries' future.
- Participating in disaster relief and humanitarian crisis response.
- Implementing vocational training and small business development programs.
- Encouraging and supporting volunteer initiatives among our members.
We guarantee a transparent and accountable mechanism for selecting and implementing charitable projects, ensuring that every resource invested delivers maximum benefit.
We welcome open dialogue, mutual assistance and the sharing of best practices for joint growth and strengthening the entrepreneurial spirit in the BRICS+ countries.
In case of disagreements, we primarily seek to resolve them through negotiation and mediation, guided by a spirit of fellowship and mutual understanding.
To maintain high standards, an Alliance Ethics Committee will be established. Its tasks are:
- Advising Alliance members on the application of the Code.
- Reviewing reports of potential violations.
- Issuing recommendations to resolve disputes and protect the community's reputation.